The Classic 4P Model in the Digital EraAugust 31, 2017
Search Engine Optimization (SEO)August 31, 2017
User Experience (UX) is about supporting the user in his or her effort to reach a goal on your digital properties.
As such, UX is about:
- Design – does the website (or any other digital property you control) look nice and is it aligned with your brand’s look and feel?
- Flow – is it easy for users to navigate your digital properties? When they click a link, do they get what they expect?
- Content – does the content on your digital properties clearly inform your users and visitors? Do you provide the information that is needed for them to decide on the next step?
- Performance – do your digital properties perform well from a digital perspective? Do pages load quickly? Do links lead to relevant pages?