Real-Time Bidding

August 16, 2018

Majority of B2B Marketers use Programmatic Advertising

The practice of Programmatic Advertising has been around a while and has seen great adoption by B2C marketers. A study conducted by AdWeek for Dun & […]
August 16, 2018

Real-Time Bidding (RTB)

Real-Time Bidding (RTB) refers to the buying of ad space in real-time auctions. This is basically the same process which Google uses to set the price […]