Online Advertising

August 31, 2017

Search Engine Optimization (SEO)

Search Engine Optimization or (SEO) is the activity to help search engines (A) find your website and (B) understand what topic it is about and (C) […]
August 31, 2017


Retargeting (or Remarketing) is the tactic to expose an online user to a marketing message after having performed a specific action earlier. Source: This is […]
August 1, 2016

Search Engine Marketing (SEM)

Search Engine Marketing is simply marketing using search engines. It consists of 2 main activities: SEO or Search Engine Optimization SEO is the activity of optimizing […]
July 27, 2016

Landing Page

A Landing Page is where a visitor lands after doing something you wanted him to do.  This something could be clicking on: an online ad (on […]
July 13, 2016

Cost per Click (CPC)

Cost per Click is a term used in online advertising for the the cost of a user clicking on an online ad. If the CPC of […]
July 13, 2016

Ad Inventory

Believe it or not, but every website has a limited number of ad spots that can be sold. Example: if the homepage of a website generates […]
July 13, 2016

Cost per Mille (CPM)

CPM is one of the oldest pricing methods for online advertising out there. CPM, or Cost per Mille, refers to the cost of generating 1.000 impressions […]
July 7, 2016


An impression usually refers to an ad impression. We talk about an ad impression when an ad is displayed. Impressions are an important factor in CPM […]