Programmatic Advertising
August 16, 2018
Majority of B2B Marketers use Programmatic Advertising
August 16, 2018

Real-Time Bidding (RTB) refers to the buying of ad space in real-time auctions. This is basically the same process which Google uses to set the price for its ads.

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  1. […] Programmatic Advertising is the marketing practice to buy and sell advertising space automatically with the help of software. Usually, the software selects channels to optimize the reach among a specified target audience. In many cases, it does so at a price arrived at though Real-Time Bidding (RTB). […]