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Real-Time Bidding (RTB)
August 16, 2018

Programmatic Advertising is the marketing practice to buy and sell advertising space with the help of software. Usually, the software selects channels to optimize the reach among a specified target audience. In many cases, it does so at a price arrived at though Real-Time Bidding (RTB). RTB refers to the buying of ad space in real-time auctions. This is basically the same process which Google uses to set the price for its ads.

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  1. […] practice of Programmatic Advertising has been around a while and has seen great adoption by B2C marketers. A study conducted by AdWeek […]