August 1, 2016

Search Engine Marketing (SEM)

Search Engine Marketing is simply marketing using search engines. It consists of 2 main activities: SEO or Search Engine Optimization SEO is the activity of optimizing […]
July 27, 2016

Landing Page

A Landing Page is where a visitor lands after doing something you wanted him to do.  This something could be clicking on: an online ad (on […]
July 13, 2016

Cost per Click (CPC)

Cost per Click is a term used in online advertising for the the cost of a user clicking on an online ad. If the CPC of […]
July 13, 2016

Ad Inventory

Believe it or not, but every website has a limited number of ad spots that can be sold. Example: if the homepage of a website generates […]
July 13, 2016

Cost per Mille (CPM)

CPM is one of the oldest pricing methods for online advertising out there. CPM, or Cost per Mille, refers to the cost of generating 1.000 impressions […]
July 13, 2016


Easy concept. Each website consists of pages. And every time a page is viewed a pageview is generated. It does not matter if the page is […]
July 13, 2016

Defining KPIs

KPI refers to Key Performance Indicator. As the name suggests, a Key Peformance Indicator measures exactly that: key performance. Strong KPIs tend to be: easy to […]
July 7, 2016


An impression usually refers to an ad impression. We talk about an ad impression when an ad is displayed. Impressions are an important factor in CPM […]