August 31, 2017

The Classic 4P Model in the Digital Era

Promotion, Place, Price, Product. These are the 4 elements in the Marketing Mix that every marketer knows about. It is mostly referred to as the 4Ps […]
August 31, 2017


In the context of digital marketing, a tag is a bit of code attached to a digital marketing activity. It allows you to collect relevant data […]
August 31, 2017


Attribution is the process of assigning or attributing a specific marketing effect to a specific marketing activity in the conversion path a customer takes before arriving […]
August 31, 2017


Retargeting (or Remarketing) is the tactic to expose an online user to a marketing message after having performed a specific action earlier. Source: This is […]
November 9, 2016

Ad Rank

  Ad Rank is a combined score that determines your Ad Position in Google. Your Ad Rank is a score that’s based on: your bid the […]
October 27, 2016

Quality Score

Quality Score or Ad Quality Score is a metric used by Google to indicate the quality of an ad. Reviewing your history as an advertiser with […]
October 27, 2016

Clickthrough Rate (CTR)

The Clickthrough Rate or CTR measures the number of clicks on an ad or a link as a percentage of the number of times that ad […]
October 11, 2016

Tag Management

Tag Management refers to the practical management of a wide array of tags used in digital marketing. Complexity emerges when multiple tags need to be managed […]
October 11, 2016


A cookie is a small files which is stored on a user’s computer. In essence, a cookie stores information about one session or visit to a […]