Online Marketing

August 31, 2017

The Classic 4P Model in the Digital Era

Promotion, Place, Price, Product. These are the 4 elements in the Marketing Mix that every marketer knows about. It is mostly referred to as the 4Ps […]
August 31, 2017

Attribution

Attribution is the process of assigning or attributing a specific marketing effect to a specific marketing activity in the conversion path a customer takes before arriving […]