The practice of Programmatic Advertising has been around a while and has seen great adoption by B2C marketers. A study conducted by AdWeek for Dun & […]
Real-Time Bidding (RTB) refers to the buying of ad space in real-time auctions. This is basically the same process which Google uses to set the price […]
Programmatic Advertising is the marketing practice to buy and sell advertising space with the help of software. Usually, the software selects channels to optimize the reach […]
Retargeting (or Remarketing) is the tactic to expose an online user to a marketing message after having performed a specific action earlier. Source: VWO.com This is […]
CPM is one of the oldest pricing methods for online advertising out there. CPM, or Cost per Mille, refers to the cost of generating 1.000 impressions […]
An impression usually refers to an ad impression. We talk about an ad impression when an ad is displayed. Impressions are an important factor in CPM […]