Online Advertising

August 16, 2018

Majority of B2B Marketers use Programmatic Advertising

The practice of Programmatic Advertising has been around a while and has seen great adoption by B2C marketers. A study conducted by AdWeek for Dun & […]
August 16, 2018

Real-Time Bidding (RTB)

Real-Time Bidding (RTB) refers to the buying of ad space in real-time auctions. This is basically the same process which Google uses to set the price […]
August 16, 2018

Programmatic Advertising

Programmatic Advertising is the marketing practice to buy and sell advertising space with the help of software. Usually, the software selects channels to optimize the reach […]
August 31, 2017

Search Engine Optimization (SEO)

Search Engine Optimization or (SEO) is the activity to help search engines (A) find your website and (B) understand what topic it is about and (C) […]
August 31, 2017


Retargeting (or Remarketing) is the tactic to expose an online user to a marketing message after having performed a specific action earlier. Source: This is […]
July 13, 2016

Cost per Click (CPC)

Cost per Click is a term used in online advertising for the the cost of a user clicking on an online ad. If the CPC of […]
July 13, 2016

Ad Inventory

Believe it or not, but every website has a limited number of ad spots that can be sold. Example: if the homepage of a website generates […]
July 13, 2016

Cost per Mille (CPM)

CPM is one of the oldest pricing methods for online advertising out there. CPM, or Cost per Mille, refers to the cost of generating 1.000 impressions […]
July 7, 2016


An impression usually refers to an ad impression. We talk about an ad impression when an ad is displayed. Impressions are an important factor in CPM […]