Digital Glossary

August 31, 2017

Content Marketing

Content Marketing: Using content to exhibit the experience and know how of an organization in order to increase customer preference. Content can be digital and non-digital, […]
August 31, 2017

Search Engine Optimization (SEO)

Search Engine Optimization or (SEO) is the activity to help search engines (A) find your website and (B) understand what topic it is about and (C) […]
August 31, 2017


In the context of digital marketing, a tag is a bit of code attached to a digital marketing activity. It allows you to collect relevant data […]
August 31, 2017


Retargeting (or Remarketing) is the tactic to expose an online user to a marketing message after having performed a specific action earlier. Source: This is […]
November 9, 2016

Ad Rank

  Ad Rank is a combined score that determines your Ad Position in Google. Your Ad Rank is a score that’s based on: your bid the […]
October 27, 2016

Quality Score

Quality Score or Ad Quality Score is a metric used by Google to indicate the quality of an ad. Reviewing your history as an advertiser with […]
October 27, 2016

Clickthrough Rate (CTR)

The Clickthrough Rate or CTR measures the number of clicks on an ad or a link as a percentage of the number of times that ad […]
October 11, 2016

Tag Management

Tag Management refers to the practical management of a wide array of tags used in digital marketing. Complexity emerges when multiple tags need to be managed […]
October 11, 2016


A cookie is a small files which is stored on a user’s computer. In essence, a cookie stores information about one session or visit to a […]