July 13, 2016


Easy concept. Each website consists of pages. And every time a page is viewed a pageview is generated. It does not matter if the page is […]
July 13, 2016

Defining KPIs

KPI refers to Key Performance Indicator. As the name suggests, a Key Peformance Indicator measures exactly that: key performance. Strong KPIs tend to be: easy to […]
July 7, 2016


An impression usually refers to an ad impression. We talk about an ad impression when an ad is displayed. Impressions are an important factor in CPM […]