6 Values for B2B Leaders in the Digital Future

Content Marketing
August 31, 2017
Programmatic Advertising
August 16, 2018

I guess many digital marketing articles tend to focus on quantitative topics, like lead generation, engagement rates, conversion rates, etc. In that light it is kind of refreshing to read an article like this on a softer topic like values.

The 6 values listed happen to coincide with the V-A-L-U-E-S acronym, which make them so much easier to remember 😉

V – Vulnerability

The point being made is that is impossible to be on top of every aspect of digital marketing going forward. This implies you need to accept your vulnerability as a digital leader. In more and more cases, you will not be the smartest person in the room any longer.

A – Authenticity

Digital leaders will be leading a workforce of digital natives. This generation values authenticity and that is what you need to bring to work everyday your are going to lead them. In addition, you need to inject purpose into the work of this demanding workforce.

L – Laziness

Admit it, this caught your eye too! The advice is to focus on what you excel at, as a leader and a digital professional, and let the rest be done by your team. I think it will make your team stronger.

U – Understanding

Understanding your customer, that is. Really understanding based on first hand contact. This one is close to me: I continue to proclaim to the world that digital transformation is nothing more than a renewed focus on customer intimacy.

E – Empathy

Closely connected to Understanding. I’ll be honest here: they probably needed to fill the E in V-A-L-U-E-S….

S – Synergy

This one’s interesting. It states that for your team to thrive in a synergetic way you need to value the individual team members according to their specific strenghts. “The great managers of knowledge workers are those who treat every single knowledge worker as a distinct individual and manages them differently, not all the same,” Jay Baer explains.

Despite the funny “E”, I think this is a good read, especially since it focus on the softer side of our work as Digital B2B Leaders for a change.

The original article can be found here!

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