October 1, 2018

Pricing on B2B Websites: do or don’t?

I say DO! Maybe it’s a personal thing, but I don’t like it when I need to talk to a sales consultant to get a feel […]
September 25, 2018

Your B2B Event and Digital Marketing: a Match made in Heaven

Yes, I love events. They are possibly the best tool in the B2B Marketer’s arsenal. Especially when your B2B audience is smaller, your proposition and customer […]
August 16, 2018

Majority of B2B Marketers use Programmatic Advertising

The practice of Programmatic Advertising has been around a while and has seen great adoption by B2C marketers. A study conducted by AdWeek for Dun & […]
August 16, 2018

Real-Time Bidding (RTB)

Real-Time Bidding (RTB) refers to the buying of ad space in real-time auctions. This is basically the same process which Google uses to set the price […]
August 16, 2018

Programmatic Advertising

Programmatic Advertising is the marketing practice to buy and sell advertising space with the help of software. Usually, the software selects channels to optimize the reach […]
March 22, 2018

6 Values for B2B Leaders in the Digital Future

I guess many digital marketing articles tend to focus on quantitative topics, like lead generation, engagement rates, conversion rates, etc. In that light it is kind […]
August 31, 2017

Content Marketing

Content Marketing: Using content to exhibit the experience and know how of an organization in order to increase customer preference. Content can be digital and non-digital, […]
August 31, 2017

Search Engine Optimization (SEO)

Search Engine Optimization or (SEO) is the activity to help search engines (A) find your website and (B) understand what topic it is about and (C) […]
August 31, 2017

User Experience (UX)

User Experience (UX) is about supporting the user in his or her effort to reach a goal on your digital properties. As such, UX is about: […]